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Full Measure — tradeshow measurement system
One of the expenses that executive management often questions the effectiveness of is tradeshows. Industry events and tradeshows are viewed
as being “un-measurable” and provide no comparable ROI measurement for comparison to other marketing activities and expenditures.
Plus events of all types are sometime industry standard, “must-do” events.
Tradeshow industry findings indicate that over 80%
of all tradeshows leads gathered at exhibitor booths NEVER get followed up on. To enable customers to quickly capture lead and qualification
information directly from electronic badges or credentials issued to tradeshow visitors, our client developed a web based lead capture
and qualification tool.
The solution is…
The distinctive Full Measure name connotes the full set of capabilities the product includes, plus the visual identity symbolizes a stylized
tape measure to highlight the main feature of the product — measuring the effectiveness of tradeshow lead generation activities.
The
product identity was crafted to be separate and distinct from the sponsoring company (2WAY) to allow for full licensing and third party
brand resale within the established tradeshow lead and registration company industry.
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