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Name development
Our team has developed product or corporate names, program thematic brands, nomenclature systems, positioning, and other
language assets for the following organizations.
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Aditi®
AirMile® Rewards
Alegent® Health
Altus® Energy™
AmeriSource®
AmerUS® Bank
Apple® Computer™ — Reseller Rewards™
Armada® Funds
Avista® Advantage™
Avista® Energy™
AwardBanQ®
BiziBrain™
BiziBrain™
Captura®
Caritas® Healthcare
Cerulean® Blue Cross®
Cinergy®
Civica Office Commons™
Comprecare®
Comspan®
Connectsoft™
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Corus®
Cubitz.com
Digitech®
Emeritus® Corporation
EnergyOne®
Epogen® — Amgen
FilmPix
FullMeasure™
HealthPartners®
IBM® – ProPlan™
iDream Software
InterVu® Conference Interactive™
InterVu® Conference™
Loyalton® — Emeritus Assisting Living
MedSample
MidAmerican® Energy
Modern Mind®
Modern Mind® Software™
National Jewish® Medical Center
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NeoPath
Netpodium®
Numerica™
Promina® Health System™
Radia® Medical Imaging™
Regions® Medical Center
SiteLink™
Steelcase® Learning Curve™
TakeCare®
Via Christi® Health System™
ViaHealth
Vogo™
Voigo
WorldCom®
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Brand Strategy and Identity
Our team has conducted brand assessments, developed product or corporate branding strategies, created brand assets and implemented programs
for the following clients.
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Actra
Adventist® Health™
Akamai®
Alco Health
Alegent®
Amber Milling®
American General™ Finance
Aquila® Energy
ARIS
Atlas Air®
Avon® Products
Basic American Foods™
bSquare®
Cardiac Pacemaker®
Children’s World® Learning Centers ARAMARK
CIBC (Canadian Imperial Bank of Commerce)
Cray Research®
Cyberprise™
DePaul Health
Fine.com
FLIR® Systems
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Franciscan Health™
Glides International®
Harbor Properties™
Harvest States®
Holsum Foods™
Honeymeade®
ImageX
Immunex®
InControl®
Itron®
JDEdwards
Loma Linda University® Medical Center™
Miami Valley Health
Mountainzone.com
National City® Bank™
Noetix Software
OnLine Interactive
Ostex®
Plum Creek REIT
Plum Creek Timber
Pope & Talbot
Primus Knowledge Solutions™
Rockwell®
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Samaritan Health
Sentara®
Sierra Pacific Energy™
Sitewerks
Speidel&Keller GmbH
Sprint®
Steelcase
Tabernash Brewing™
Tegic® Communications
Traveling Software
Tycos®
Unico™ Properties
Unimark Property Management
US Bank®
UtiliCorp®
Wall Data™
Welch Allyn®
Winterthur®
Yellow® Freight System™
Connext®
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Marketing Programs
Implementing branded internal and external programs is a key element in overall brand success. In addition to the brand development clients
outlined above, we also crafted strategies and implementation for the following programs, plus many smaller programs for product launches,
all-employee programs, and more.
IBM® ProPlan™
Apple® Reseller Rewards™
AirMile® Rewards™
General Motors® AwardBanQ™
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